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F1: THE COMPLICATED PANORAMA OF PUBLICITY THAT APPROACHES
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For almost 30 years that the main financing of Formula 1 are sponsors. This divided with the remembered “Gold Leaf innovating Lotus Shell” the 70 ' s with the publicity subject. Today the publicity is key for the millionaire expenses that an equipment of F1 has. In relation to this, almost 50% of sponsors of the equipment are tobacco growers: Marlboro with Ferrari; Benson & Hedges with Jordan; West and Mclaren; BAT and BAR and Mild Seven with Renault.
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Vodafone closely together of Ferrari
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In addition Marlboro sponsors more of 50% of the organization of the Great Prizes of Formula 1. We realize so they are the tobacco growers those that move the business of the maximum category, therefore if these did not exist, the equipment and organizers would have serious problems.To that we go with this article: From year 2007, they will not be able to have more cars sponsored by tobacco growers according to the stipulated thing in the “Concordant Agreement” ENTRUSTS of it and from 2005 one is going away to be able to publicitar neither tobacco nor spirit in any sport within the European Union (which has 10 of the 16 GP of the F1) reason why the mentioned companies will not be able to continue supporting the equipment that “lives” on them.
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BAR is maintained thanks to BAT
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Some equipment has anticipated east problem: Williams has not renewed the contract of Veltins for 2003, in spite of the influence of the money, not to fall in an impasse. Veltins sponsored to Williams from 1994 with its different ones sub-you mark. However, it has been reported that if they signed with the computer science company, Hewlett Packard by 2 years more. Like Williams, Toyota thought to future and rejected some proposals of Camel to remain with a contract of 5 years with Panasonic, although this he offered less money. Sauber and Jaguar are sponsored by important European banks. Ferrari has assured that when the day of the Concordant Agreement arrives they have signed a contract with the Italian company of telephony, Vodafone. But they are only 5 of the 11 equipment of F1. The rest What will do? …
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Free Minardi of preoccupations…
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We leave that question. We follow with the organizations of the Grand Prix who will be seen very harmed by the agreements of the EU and SHE ENTRUSTS in it: The GP of Europe, Brazil, Australia, Hungary and San Marino are sponsored in their 80% by companies involved in the business of cigarettes or of the beers. To that we must add that Foster´s (Australian brewer) and
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Toyota chose to Panasonic
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Marlboro has presence in all the Great Prizes in some zones of the circuits except for Great Britain and France. It is clear that without the tobacco companies the circus of the F1 could not continue walking nor working. IT ENTRUSTS has given it very few projects but its greater hope is in than the Great futures Prizes of China and Barhein brings new auspices to the category. Because without sponsoring the F1 it will not be able to survive…
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